To sell its whole supports (8 TV channels, 4 national radio stations and 13 local radio stations), the national broadcasting corporation SNRT chooses Media Pilot, leading system in Morocco for many years.
SNRT sales-house sells all types of advertising space on the various media of the public group. After bidding, SNRT retained Media Pilot to replace the system set up earlier by France Télévisions Publicité. SNRT will be able to handle any type of sale (classic, sponsorship, special operation, pack, exchange, …) on all marketed media. The digital media will also be supported through ePilot module.
Media Pilot is already in place in the main Moroccan advertising agency and is perfectly suited to the specificities of the local advertising market. With Media Pilot, CSE will allow the SNRT improve many processes and provide responses to future additional requests (diversification of commercial offerings, development of digital …). Finally, as for each customer, CSE will evolve Media Pilot to meet the specific needs of SNRT.
