A new international customer for CSE with RRM Bucarest
RRM Bucharest (Lagardère Group / Lagardère Active Radio International) selected Media Pilot and Media CRM for selling its radio stations airtime.
The Romanian sales-house was equipped with an airtime sales system developed by a local service provider. However, the software was no longer maintained and no longer met the advertising market standards.
Then Lagardère Active Radio International (LARI) contacted CSE for the renewal of the advertising management software of its subsidiary. After a selection process, RRM Bucarest opted for Media Pilot. This one is already used by Lagardere Publicite in France for managing the advertising inventories of its radio stations, TV channels and digital media (Europe 1, Virgin Radio, RFM, Gulli, etc.).
As with the majority of Media Pilot projects, a preliminary study identified the functional adaptations required for implementation and validated the organizational specificities of the sales-house.
Among the main developments:
- the translation of Media Pilot in English,
- invoice edition in a specific language,
- development of an interface with Zenon radio broadcasting software.
CSE and LARI traveled to Bucharest several times for administrators and users training and start assistance. After a transition period, advertising campaigns are now totally input in Media Pilot.
Jean-Marc LEONI, President of CSE, made an initial assessment. “As part of our international development strategy, it was decided at the end of 2016 to translate in English all our software line-up. We started with Media Pilot and its modules dedicated to sales-houses. RRM Bucharest is therefore the first CSE customer to benefit from Media Pilot in English, a feature now available as standard in Media Pilot.”
RRM Bucharest sells national and regional airtimes of the musical radio stations Europa FM, Virgin Radio Romania and Vibe FM.