NRJ Global is now using ePilot software to market its digital offer (sites, applications, web radios, podcasts, etc.)
At the end of an international call for tenders, NRJ Global, the sales-house of the first music radio in France selected ePilot, the digital ad sales system published by the software company CSE.
NRJ GLOBAL markets the inventories of NRJ Group’s media brands (NRJ, Rire et Chansons, Nostalgie, Chérie FM, NRJ12…). In 2018, the sales-houses published an international call for tenders to integrate into its advertising Information system a software dedicated to managing the digital activities.
The sales teams were looking for software able to:
- market advertising campaigns enriched with data from their DMP
- communicate with several adservers at the same time depending on the type of advertising campaign sold (display, video, audio…)
- import revenues from the programmatic to calculate the consolidated turnover
- sell special operations (summer tour, distribution of flyers…)
- be integrated into NRJ’s IS (repository, data warehouse, invoicing)
At the end of the selection process, NRJ Global selected CSE and ePilot. This software allows to pilot the key stages of the digital advertising campaigns: implementation of the rates, input and validation of the insert order, connection with the adservers, follow-up of the campaign, invoicing….
For the needs of the project, CSE interfaced ePilot with the various systems used by the sales-house (CRM, ERP of invoicing, BI…). It also carried out an interface with the audio adserver AdsWizz. Enrichments on the existing interfaces with FreeWheel and Google AdManager were also carried out. The audio, video or display campaigns are thus automatically transmitted to the adserver. ePilot then retrieves the broadcast reports on D+1 to enable sales teams to monitor and optimize the campaigns according to their progress and the objectives to be achieved. This information is also used for customer invoicing.
About CSE
CSE is the leading French company on the market of advertising traffic systems. For over 29 years, CSE has accompanied major media groups and independent sales-houses with a wide range of software (Media Pilot, Media Services, Media CRM, ePilot…) and a recognized quality of service. Its customers includes: TF1, Lagardère, Next Media Solutions, beIN SPORTS, Amaury Media, Mediawan, Ketil Media, Nova Régie, Skyrock Régie, Régie.lu (Luxembourg), RRM (Romania), SNRT, Régie3 (Morocco), RTI (Ivory Coast)…
