RTR selects CTS Advertising to market airtimes for 30 local TV stations
RTR markets national and multi-local campaigns broadcast on thirty local television channels in France. These advertising campaigns are sold at GRP cost since the partner channels subscribed to the audience measurement in 2018.
As part of an increase of its business, the sales house was looking for a professional software to optimize and simplify the management and the follow-up of the marketed advertising campaigns. In particular, the software had to be compatible with the EDI exchange format used by French media agencies.
RTR has chosen the ad sales software CTS Advertising in its Cloud version. The software allows in particular to build the media plans, to automatically calculate the net budget of the campaigns, to validate the advertising playlists for the partner channels, and to generate the necessary documents for the customers.
As part of this project, the sales team has benefited from the following new features of CTS Advertising:
- Import of audiences by target allowing to build plans with a GRP cost objective.
- Categorization of the commercial breaks
- Selection of multiple discounts and/or increases for the cascading calculation of the campaign net budget
- New target indicators (budget, number of spots, GRP) divided by day part, format, period to simplify the implementation of briefs
- import media plans from the TV media planning software PopCorn
Estelle BELMA-ZEITOUN, General Manager of RTR :
“After having worked with Excel for the first few years, we needed to professionalize our tools to accelerate our business. We had to avoid multiplying Excel sheets and entries to avoid errors. CSE understood our problems and proposed a software adapted to the size of our structure and our budget.”
Marc-Olivier HECHENBLAICKNER, In charge of the Television activity at CSE :
“Originally CTS Advertising was designed for TV channels with their own sales department. With its functional richness, simplicity of use, quick implementation and affordable cost, the software has demonstrated its ability to also meet the needs of an independent sales house such as RTR. It should be noted that for television channels equipped with our broadcast management software CTS Broadcast, interfaces are available as standard to automate the exchange of information between the sales house and the broadcasters at no extra cost.”
About CSE
CSE is a French software company offering for over 30 years a range of business software for TV channels and crossmedia sales houses (CTS Broadcast, CTS Replay, CTS Advertising, Media Pilot, Media CRM, Media Services…). CSE has a strong expertise in the fields of television programming and ad sales. This business knowledge coupled with a complete control on the design and the development of its softwares allow it to answer all types of needs and to be today leader in France on the market of the business softwares for sales houses.
Clients : TF1 Publicité, Next Media Solutions, Lagardère Publicité News, beIN Régie, Amaury Média…
